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Tuesday 21 July 2015

Old SEO Tactics That Simply Don’t Work Anymore



It’s been reiterated a hundred times in the field of search engine optimisation: nothing stays the same way for long. That said, the tactics that worked a year, month, or even a week ago may no longer work today. Here are several outdated SEO tactics you must forget: 

Short Content 

Website Magazine’s Travis Bliffen considers development of optimized content with less than 300 words as the foremost outdated SEO tactic there is. Itty-bitty content like these surely once contributed to the success of SEO campaigns in the past, but today’s practitioners are now choosing to follow Google’s whims when it comes to longer content.

Targeting a Page for One Keyword

Choosing a high-traffic, low competition keyword and optimizing a page around it used to be the go-to method. Unfortunately this strategy has been known to cause low-quality sites to rank instead of high quality ones, which is the case for sites which didn’t use their keywords on their pages. To address this issue, Google has updated its Panda algorithm to weed out sites with thin content from their search rankings.

Guest Blogging That’s Almost “Spammy” 

It’s good to continuously produce blog posts that can make a business an authority on relevant subjects, but if the blog sites being linked to aren’t picked right, it can lead to disaster. Linking to sites which are obviously all about creating backlinks and not for sharing useful content has long been considered outdated and are subject to ranking penalties.

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